Digital Marketing Excellence

SEO & Digital Marketing Mastery

Master the art and science of Search Engine Optimization and digital marketing. Learn to drive organic traffic, improve rankings, and grow businesses through proven SEO strategies.

30+

Hours Content

5

Live Projects

12

Max Students

100%

Certified

Course Overview

This comprehensive SEO and digital marketing course equips you with the knowledge and skills to dominate search engine rankings and drive sustainable organic traffic. Learn from real-world case studies and implement strategies that deliver measurable results.

What You'll Master

Advanced keyword research & analysis
On-page optimization techniques
Technical SEO implementation
Link building & outreach strategies
Content marketing & optimization
Local SEO & Google My Business
SEO analytics & performance tracking
Advanced SEO tools & automation

Prerequisites

  • Basic understanding of websites and web technologies
  • Familiarity with digital marketing concepts
  • Basic knowledge of content creation and social media
  • Eagerness to learn and implement SEO strategies
Course Information
Duration
6 Weeks (30+ Hours)
Batch Size
Maximum 12 Students
Schedule
3 Sessions/Week (2 Hours Each)
Format
In-person & Online Available
Certificate
Industry-Recognized
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Detailed Curriculum

Foundation of SEO principles, understanding how search engines work, and establishing SEO strategy fundamentals.

Topics Covered:
  • What is SEO and why it matters for business
  • How search engines work: crawling, indexing, ranking
  • Google algorithm updates and ranking factors
  • White hat vs. black hat SEO techniques
  • SEO strategy planning and goal setting
  • Understanding search intent and user behavior
  • SEO tools overview and setup
Practical Work:

Conduct SEO audit of a sample website and create improvement plan

Master advanced keyword research techniques using professional tools and strategies to identify high-value search opportunities.

Topics Covered:
  • Keyword research fundamentals and types
  • Using Google Keyword Planner and Search Console
  • Advanced keyword tools: SEMrush, Ahrefs, Ubersuggest
  • Long-tail keyword strategies and voice search
  • Competitor keyword analysis and gap identification
  • Keyword difficulty assessment and prioritization
  • Creating keyword clusters and content mapping
Practical Work:

Build comprehensive keyword strategy for a business niche

Learn to optimize individual web pages for search engines and users, covering all essential on-page ranking factors.

Topics Covered:
  • Title tag optimization and best practices
  • Meta descriptions that drive click-through rates
  • Header tags (H1, H2, H3) structure and optimization
  • URL structure and slug optimization
  • Content optimization and keyword placement
  • Image optimization: alt tags, file names, compression
  • Internal linking strategies and anchor text
Practical Work:

Optimize 5 web pages for target keywords with measurable improvements

Master technical aspects of SEO to ensure search engines can effectively crawl, index, and understand your website.

Topics Covered:
  • Website architecture and crawlability optimization
  • XML sitemaps creation and optimization
  • Robots.txt file configuration and management
  • Page speed optimization techniques
  • Mobile-first indexing and responsive design
  • Schema markup and structured data implementation
  • HTTPS implementation and security considerations
Practical Work:

Perform complete technical SEO audit and implement fixes

Create SEO-optimized content that ranks well and engages users, including content strategy and optimization techniques.

Topics Covered:
  • Content strategy development for SEO
  • Creating high-quality, engaging content
  • Content optimization for featured snippets
  • Blog post optimization and promotion
  • Video SEO and multimedia optimization
  • Content repurposing and distribution strategies
  • E-A-T (Expertise, Authoritativeness, Trustworthiness)
Practical Work:

Develop and execute content marketing strategy for target audience

Master advanced link building strategies and off-page SEO techniques to build domain authority and improve search rankings.

Topics Covered:
  • Link building fundamentals and types of links
  • Guest posting and outreach strategies
  • Broken link building and resource page link building
  • Digital PR and brand mention strategies
  • Social media signals and brand building
  • Link analysis and disavowing toxic links
  • Building relationships with influencers and bloggers
Practical Work:

Execute link building campaign and secure high-quality backlinks

Optimize for local search results and dominate local markets through strategic local SEO implementation.

Topics Covered:
  • Local SEO fundamentals and importance
  • Google My Business optimization and management
  • Local citation building and NAP consistency
  • Review management and reputation building
  • Local keyword research and optimization
  • Local link building strategies
  • Multi-location SEO strategies
Practical Work:

Optimize local business for Google My Business and local search

Learn to measure, analyze, and report on SEO performance using advanced analytics tools and techniques.

Topics Covered:
  • Google Analytics 4 setup and SEO tracking
  • Google Search Console mastery and insights
  • Rank tracking and keyword monitoring
  • SEO KPIs and performance metrics
  • Creating SEO reports and dashboards
  • Conversion tracking and ROI measurement
  • Advanced SEO tools: SEMrush, Ahrefs, Screaming Frog
Practical Work:

Set up comprehensive SEO tracking and create performance dashboard

Live SEO Projects

E-Commerce SEO Campaign

Optimize a complete e-commerce website including product pages, category optimization, technical SEO fixes, and conversion rate improvements.

Product SEO Schema Markup Technical SEO
Local Business SEO Strategy

Develop and implement complete local SEO strategy including Google My Business optimization, local citations, and review management.

Local SEO GMB Optimization Citation Building
Content Marketing & SEO

Create and optimize content marketing strategy with keyword-focused blog posts, featured snippet optimization, and content promotion tactics.

Content Strategy Keyword Research Content Optimization
Link Building Campaign

Execute comprehensive link building campaign including outreach strategies, guest posting, and digital PR for authority building.

Link Building Outreach Digital PR
Complete SEO Audit & Strategy

Perform comprehensive SEO audit of a real website, identify opportunities, and implement complete SEO strategy with measurable results tracking.

SEO Audit Strategy Development Performance Tracking Reporting

Ready to Dominate Search Rankings?

Master SEO and digital marketing to drive organic traffic, increase visibility, and grow businesses through proven search optimization strategies!

Enroll Now Call for Details
Only 12 Seats Available